Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand

A whole new and clear way of thinking about branding.

Insightful and wonderfully imaginative. Loved it!

This book is a wonderful peek into the minds of true branding genius. It breaks branding into simple concepts that are easy to understand and apply. The book itself is fun and easy to read with lots of great examples of brands you probably already love!Highly recommended!

This book should be required reading for all Business School Students. It is a well-written, easy to use guide to building a brand. A must-read for those who are thinking of starting a business and for those whose current business needs branding to tell their "story".