Brand Intimacy: A New Paradigm in Marketing Hardcover – October 23, 2017

I was particularly interested in the Platform chapter. There are so many digital tools available today that help support marketing. This book suggests there is a way to assemble a set of tools that create stronger relationships between brands and stakeholders whether those are employees or customers.

I found this book this book to be essential reading on how brands can thrive today. The authors define the research, theory and practice that create Brand Intimacy. The combination of quotes from consumers and the rankings of top brands created engaging reading!

As a financial services professional looking to grow my business and my brand, Brand Intimacy was a comprehensive, eye opening read and suggests a whole new way to build customer relationships: using emotion, interesting research, cases and pitfalls.Strongly recommended.

Really interesting read, well structured and a lot of great case study research. In a world of omnipresent digital marketing and artificial intelligence, the subject of brand intimacy will only grow in relevance and dimension.

Creating a brand people can connect with is more important than ever in today's market. Reading Brand Intimacy has provided great insight as I continue to build our organizations brand. Highly recommend

Brand Intimacy: A new paradigm in marketing, leverages and strengthens the emotional bonds between a person and a brand. A must read!

Very interesting. Made me see brand-customer relationship under a new light. Makes perfect business sense.

Must buy must read!!! It's Epic!!!Please take it from me ........

Well crafted and informative book

Forward thinking. The decision process is driven by emotions, and modern technology is providing more feedback on customer feelings and their engagement. Brand Intimacy will be a driving force in all successful brands to come.

Excellent book totally engrossed