PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments

Best purple shampoo on the market. Everyone comments on my lovely hair colour. In Covid my grey roots were horrendous. Washed with this everytime and voila, a beautiful silver colour

Great product for blonde hair - it really keeps it bright between highlights. Great price considering how well it performs. I tend to use it once a week and leave it on for a couple of extra minutes, to really soak in (5-10mins). It is an important part of my hair-care routine. Leaving my hair soft, bright and smelling fresh.Btw. I still wash my hair with keratin shampoo first, afterwards, use this product, followed by a bonding conditioner. Can’t go wrong with that…I continuously get compliments about the health and colour of my hair.

Very good shampoI have brassy yelow hair and I wash my hair 2 time with this shampoo but I leave for 5 min in my hair and then I wash out and is take all brassiness out of my hair.after finish wash and dry my hair is white blonde.

Purple shampoo I always use, does reduce yellowish tones as long as they're not too orange. Find it better then some more expensive shampoo

Love this product. Even my husband uses it to maintain his silver fox look

Haven't tried ut yet but came with the lid open and purple everywhere

Thought I would try this as been trying to fade my copper hair which has turned orange and yellow. I have tried various blue shampoos and colour removers and nothing has made a difference. I paid £3 which is a bargain. I left it on for 20 minutes on wet hair and I think it has made a big difference. It's not drying at all but I did use conditioner afterwards. Photos show before and after using this once. I will continue to use this but am impressed so far.

I really like this purple shampoo, it works well, doesn't smell bad and is a good price.