Zebra ZT231 (Zebra ZT230 Replacement) | Thermal Transfer & Direct Thermal 203 DPI | ZT23142-T01000FZ | USB, Serial, Ethernet, Bluetooth Connectivity, Tear Bar | Includes Jetset Software

These are great printers. I have two in my warehouse. They hold up well in a dusty warehouse. Spit out thousands of labels a year. Still going strong

Great product overall, but had to step up to 300 dpi based on our business needs

I've recently gotten back into selling things online, and was previously just using my HP inkjet printer to print labels. Having a nice label printer, however, changes the game dramatically, and, although this Zebra is by far and large a bit overkill for my uses, it's a beast and basically a dream in every way.Zebra has been making thermal printers for ages. I've been in e-commerce for decades, and the shipping departments have always had Zebra printers. They do a great job, and the ZT231 is no different. It is large, but that is to be expected. The overall setup is pretty easy too. Download the driver from their website, install, and you're pretty much in business. I've been using ShipStation via PayPal, eBay labels, and more and this thing has powered through them without issue. I do also like the bluetooth functionality, enabling me to even print to it from my iPhone, which has been pretty slick.The best feature for me, though, is just the time savings it provides by being able to utilize a stack/roll of thermal 4x6 labels. Simply insert them in the back, they feed through, and are easy to break off on the front. While this process is pretty standard with any thermal printer, it's a huge upgrade from inkjet printing as I had been doing. It's great for me to just have it all set, I print to it, and it spits out a nice 4x6 shipping label that I can peel off and apply to my box.It's very well built, which is to be expected for the price point. I see this thing lasting me a good long time.

If you’re serious about printing labels – like for a business, for instance – then this is the machine for you. It’s high-quality, from a great brand, fast, consistent, and professional. It’s reasonably easy to set up, but you do need to read the instructions to understand how to get everything running smoothly. This unit is quite a bit larger than I thought it was, but given how top-notch it is, I can forgive the somewhat larger footprint!

The Zebra ZT231 thermal printer has been a solid addition to my business operations. Right out of the box, it’s clear that this machine is built for durability. The design is compact yet sturdy, and the interface is intuitive, with a responsive touchscreen that makes setup and operation easy. I primarily use it for label printing, and it handles a high volume of work without a hitch. Whether it’s shipping labels or product tags, the print quality is crisp and professional-looking every time.One of the standout features is the connectivity options. With USB, Ethernet, and Bluetooth capabilities, it’s easy to integrate into almost any setup. I personally rely on the Bluetooth functionality to minimize cable clutter, and it works flawlessly. The included JetSet software is also a helpful tool for customizing print layouts. However, it does take some time to familiarize yourself with its interface, especially if you’re not tech-savvy.What I really appreciate is the dual thermal transfer and direct thermal printing options. It’s versatile enough to handle a variety of media, which is essential for my business needs. The 203 DPI resolution is sufficient for most tasks, but I wouldn’t mind a higher resolution for smaller text or intricate designs. It’s not a dealbreaker, but something to keep in mind if your printing demands are more detailed.The only drawback is the price point. While it’s a great long-term investment, it’s definitely on the expensive side, especially for small businesses. That said, the reliability and build quality help justify the cost. You get a machine that’s built to last and can handle demanding workloads without constant maintenance.This printer is a great fit for businesses that need consistent performance and flexibility in label printing. While there’s room for improvement in the software and resolution options, it’s a dependable workhorse that gets the job done. If you’re looking for a balance between functionality and durability, this is a strong contender.