We are not a direct partner of Swarovski. We buy genuine Swarovski Zirconia from an authorised dealer of Swarovski and then use it to make our own unique designs. We save overall cost by not generating certificate or warranty card for each product and by not buying expensive Swarovski boxes. These savings are passed on to our customers by providing them with less expensive but genuine Swarovski product. The Swarovski Zirconia in our product is tagged " MADE with SWAROVSKI Zirconia " by Swarovski for authenticity. We do not have sales agents to sell our products, please beware of cheap duplicates done by other sellers. We do not take any responsibility for "Ananth Jewels" brand products brought through other seller's. What is the meaning of Zirconia? The word 'Zirconia' originates from the Arab term for 'fire'. The word 'pyrite' comes from the Greek term 'pyros', which also means 'fire'. In fact, the mineral creates sparks when struck against steel and is renowned for its shimmering reflection and fiery brilliance. Zirconia has been used as a personal adornment since ancient times. In the past, people believed that it had the power to stimulate positive energy and protect from negative influences, to improve a person's communication abilities, and to protect those who performed dangerous jobs. During the reign of Louis 14th of France, only the King was allowed to wear genuine diamonds. Zirconia became very popular in the region as a diamond imitation, and was worn by high society and also by women at court. During queen Victoria's reign in the 19th century, Zirconia jewelry was cherished in the UK both for its elegance, and for its ability to be combined with pearls. It quickly gained in popularity and soon reached a wide audience.
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