Listen to Sell

Really enjoyed this read. Too often sales books focus on tactics to influence buyers. While an important skill, Roberts and Esterday lead with connection. They share the importance of value-driven sales and sales culture as differentiators today. The introduction of a flexible conversational model will help any professional cultivate their EQ, ask better questions, focus on relationship building, and ensure that sales and service are embraced as a mutual exchange of value. Wherever you are in your sales career, don't miss this book!

In "Listen to Sell," authors Mike and Derek masterfully illustrate why salespeople are more indispensable now than ever before. This book celebrates the sales profession as not just a career choice, but a noble pursuit worthy of pride. It's a compelling read that reaffirms the importance of human connection in today's sales landscape.One of the standout aspects of this book is its emphasis on the art of listening. While many sales resources focus solely on understanding the customer, "Listen to Sell" goes a step further, urging readers to listen to themselves as well. By fostering genuine curiosity and asking insightful questions, sales professionals can forge deeper connections and foster trust with their clients.What truly sets this book apart is its holistic approach to sales, recognizing that success stems from both skillset and mindset. By delving into the 'how' and 'why' of sales techniques, it equips both newcomers and seasoned veterans with the tools they need to excel in their careers. Furthermore, it offers invaluable insights for sales leaders on how to coach their teams effectively, ensuring that the key themes of the book are integrated into everyday practices."Listen to Sell" is not just a book; it's a roadmap for navigating the ever-evolving sales landscape. Whether you're just starting out in sales or have years of experience under your belt, this book offers invaluable wisdom that will transform the way you approach your craft. If you're ready to elevate your sales game and cultivate meaningful relationships with your clients, "Listen to Sell" is essential reading.

I’d highly recommend Listen to Sell. It’s full of invaluable knowledge - not just for sales professionals, but for anyone in any industry who works with other people.

A must-read for any sales professional! What sets "Listen to Sell" apart is its holistic approach to sales excellence. I loved that it doesn't merely focus on strategies and techniques but delves deeper into the values-based mindset and attitude essential for long-term success. Through a series of self-analysis exercises and personalized strategies, readers are equipped to explore and enhance their sales mindset—a blend of self-belief, attitude, and confidence that underpins top sales performance.

Being the owner of a small interior design business I’m all about delighting my clients. And like any small business owner, finding more new clients is important as well. While I love working with people on creating amazing spaces in their homes, “selling” has always been something that I pushed to the background. Mostly because it has always felt a little non-authentic, and yes, those negative stereotypes do linger.This book changed all of that for me. I think it will for you too. Congrats to the authors Mike Esterday and Derek Roberts for creating a must-read for anyone who is in business where positive relationships, sustained success and long-term clients matter. It goes deeper than any sales book I've read into not just the strategies and tactics of top entrepreneurs but also how top performers think, and what you can do to change your results.If you’re a small business owner who wants to grow your client base and revenues, pick of a copy of this book immediately!Margery WedderburnPrincipal and OwnerMargery Wedderburn Interiors