Unicorn Approved Certified Non-Toxic Dentist Formulated, Preservative Free & Naturally Great For You No Artificial Coloring or Flavors Fluoride Free - SLS Free Dead Sea Salt Based ToothpasteWe know how hard it is to get your kids to brush their teeth sometimes, so we asked the ultimate experts for the secret... it took a lot of convincing but finally we got it. That's right, this product is Unicorn Approved.How did we do it you ask? By putting the best stuff in there, and avoiding all the junk. You'll find no fluoride, no artificial colors, no SLS, no weird sparkles. Just plant and mineral-based goodness and natural strawberry flavor. That's why it's not just Unicorns that like it, kids and dentists do too! Suggested Use For a clean, fresh mouth, brush twice a day for two minutes. Other Ingredients Organic aloe vera juice (aloe barbadensis leaf juice), xylitol, hydrated silica, vegetable glycerin, purified water (aqua), sodium methyl cocoyl taurate, dead sea salt (maris sal), tulsi/holy basil oil (ocimum basilicum), spearmint leaf oil (men
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