Bleach LondonReincarnation Mask - Nutrient Rich, Repairs & Hydrates Dry, Damaged, Bleached or Coloured Hair, Vegan, Cruelty Free, 6.7 fl. oz.

This bleached hair mask hands down saved my hair and I am so glad I bought it before I bleached! I had very dark brown almost black hair and I decided to do an all over bleach job. Obviously, that meant I expected my hair to be pretty damaged after it was done. So i bought this product beforehand hoping it would give my hair some relief after stripping it multiple by levels. I got the color I wanted in one go but I noticed right away that while my hair wasn't breaking or falling out it was insanely dry. After washing out the toner I slathered this all over my hair and put on a foil shower cap. The directions say to use a warm towel to keep heat in for best results but I highly recommend getting a foil cap. I left it on for a total of 20 min and when I washed it out I was floored by how soft and moisturized my hair felt! It was like I hadn't just bleached it! I honestly cringe at how dry my hair felt before and if I didn't have this it would've been so much worse! I'm definitely gonna keep buying this product while I have blonde hair but honestly they give you such a big tube that I think I'll be set for awhile. Highly recommend if you plan on an all over bleach!

I was introduced to this item when it was packaged with some hair coloring. I have continued to use it (just the conditioner mask) ever since. It makes my hair frizz free and helps to straighten my natural curly hair. It is very soft. I do not use this with every wash. Just once a week. Very moisturizing.

I love this blonde hair savior but the price has doubled in less than a year. This really hydrates beautifully and now its 'unavailable' so now instead of using it as a conditioner and rinsing out, I use a peanut m&m size dab, rub my hands together and rake my hands through my hair, using it as a leave in conditioner in case I can't ever get it again.

I had high hopes for this product, but unfortunately, it didn’t live up to expectations. First, it took almost two months to arrive, which was already frustrating. Then, after finally trying it, I found it didn’t do anything more for my hair than a regular conditioner would. No noticeable difference at all. Overall, I’m pretty disappointed and won’t be ordering again.

I'm really picky about hair conditioners and have tried many over the years. I absolutely love love this one! I have chemically treated hair that is naturally wavy, but my hair is also very thin. Most conditioners weigh my hair down and make it flat. This one not only conditions my hair beautifully, but rinses out really well...leaving my hair naturally wavy and full of body. I've been using it for 3 months now, and just ordered another two (so I never run out!). I don't usually have the time to deep condition my hair for very long, but I use this one about twice a week in the shower and leave it on my hair for about 5 minutes. It's a great conditioner for an awesome price!

My hair is really dried out from coloring it every three weeks, my roots come in really fast, so I end up having to do my roots every 2 1/2 to 3 weeks. Needless to say, it has totally parched out my hair. I was looking online for a quenching, moisturizing conditioner, and stumbled across this one. I used it today, and my hair feels really really soft. I still have a little bit of frizz, but on the whole it is a great product. I would definitely buy it again.

I'm new to the world of blonde highlights and went a little overboard which really damaged my hair. I was not used to feeling brittle, broken hair and this was really able to take that feeling away and, although my hair not actually BE healthy with all this bleach, at least it feels and looks better :) It was a little inconvenient to shower, then put on to hair, wait 20 minutes and rinse again, but it really was worth it and did more than any of the spendy leave-in conditions I've been buying.

Tube is pretty but wish it were a tad easier to use & get product out in a less messy way after first couple uses.