365 by Whole Foods Market, Paste Tomato Double Concentrated, 5.3 Ounce

The double concentrated tomato paste from 365 by Whole Foods Market comes at a good price, but doesn't skip on quality.It has the classic tomato paste taste, very savory and flavorful, similar to more expensive brands. I use it anytime a recipe calls for tomato paste, as it's more convenient and has a longer shelf life than opening a can or jar of tomato paste; the taste is slightly more tart than canned or jarred paste, but delicious in the final dish either way; it's also more concentrated and thicker, so I adjust in recipes accordingly.Once I start using the paste, I store it in the fridge, last for weeks without loosing quality.

Luv the rich deep flavor with sweet ripe fruit base. This is tomato paste at its peak. What I luv most is the tube format—perfect for cooking when ya need just a tablespoon. No need to open a 6 oz jar, take a tiny amount, and end up leaving the remainder in fridge to be forgotten in never never forgotten land in the fridge. In this tube format, it keeps for a long time. Highly recommend!

Good easy to use tube of tomato paste. Very handy as you squeeze out the amount you need and store the rest of the tube in the fridge.

I'd never used "Tubed" Tomato Paste until recently, so I wasn't familiar with the differences between it and the Canned Paste I've always used.I think the flavor of this is nice... Definitely a bit different compared to Canned... and a little tarter than canned.But be forewarned that this is Nothing Like good Canned Tomato Paste. It's much thinner - more the consistency of Canned Tomato Sauce. If you're making Tomato-Based Pasta Sauce with Chicken Stock, you have to use a lot.My "Instant" Tomato Sauce Recipe uses a 14 oz can of Cento Fine Foods San Marzano Whole Peeled Tomatoes, about 7 to 10 oz of Chicken Broth (sometimes more), and about a 2 Tablespoons of canned Tomato Paste. With this Tubed Paste, I used at least Triple that amount of Paste... Tasted great, but made a different Red Sauce.

Best invention ever! Every time I just needed a little tomato paste for a recipe I felt like I was wasting the rest of the can. This allows you to use exactly what you need and store the rest.

Around two dollars is the standard price for tomato paste in a tube at most stores in my area so this fits. It's tomato paste, plain and simple.

The packaging is terrific! I only need a teaspoon of tomato paste at a time, so I greatly prefer this tube to cans. The product itself tastes like any other tomato paste I have tried

Great product thank you so much

I love this stuff. It has a wonderful flavor and is easy to dispense. My biggest problem when I buy tomato paste is that I use a portion of the can and then the rest sits in the fridge for a while and ends up going bad. Not the case with this product. Use as little or as much as you like and simply screw the top back onto the tube and it's good until its next use.

I loved the flavour of this tomato paste - it definitely added the necessary tomato-ey kick to the dishes I cooked. I also thought it was extremely convenient that it is in a tube - because who wants to open a whole can of tomato paste when you only need a tablespoon or two? Great product and I will definitely buy again!

I like these! Good for the price and convenient to use. I usually buy the cans but obviously dont use all of it and dont like having to put the unused portion in the fridge. Added this to my sloppy joe recipe and it tasted good!

For the price this is a good product. Have I tried more expensive brands that I think had slightly better flavour? Yes, but for a value product, quality is great. And you can’t beat a squeeze tube for tomato paste, keeps longer and less waste.

Better than those little tins. Keeps in the fridge for a long time.