Umberto Beverly Hills U Color 12.0 White BlondeeU Color is a luxurious, semipermanent color with richer pigments for more vibrant color. eInstead of the flat, solid look of permanent color, U Color gives you rich, naturallooking dimension. eThe no or lowammonia gel formula is gentle like a semipermanent color but longlasting like a permanent color.eEqualizer is the "magic" of U Color the key to achieving results that no other home color can duplicate.e Equalizer is the reason a semipermanent color can actually cover gray because it opens the hair shaft during processing, allowing color to penetrate. Equalizer balances color absorption, eliminates light roots, dark ends and lines of demarcation. Equalizer seals in color to prevent fading. Equalizer contains an added clear gloss to lock in shine. Equalizer contains conditioning benefits that penetrate the hair during processing.e No measuring. No mixing. No mess.eConveniently packaged in a onestep Sachet
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