Principles and Practice of Marketing by Jobber/Ellis-Chadwick Paperback – 16 Dec. 2012

This is a really interesting and helpful textbook. It has been very useful during my CIM Professional Diploma course. I would recommend to anyone in marketing, as it's up-to-date and links to relevant case studies online too.

Very helpful for my marketing module as part of my business studies course. Latest edition so up to date and relevant to modern soceity which is what I wanted. Fast delivery as well which was a plus!

Good book, that provides a good level of detail. You can get this book if you do a little research (especially on eBay). I personally think the price is disgusting but that is coming from a cash stricken student. If they didn't realise a new version every year this book would have easily been worth 5 stars....

Great book and a must have for anyone studying marketing at any level. Seriously helpful and I would not have achieved such a high grade if it were not for this book!

The delivery was super fast. It was delivered way before it was expected to be - which was fantastic! Both books were in even better quality than some new books I have bought. I would definitely recommend, you can’t even tell they are used.

This is the newest Ed. And add some more informationAs prime I can save some money and the delivery is good as I can get it next day since I boughtBut if the packaging is not very good, there is some dog-ears of the book I get

Purchased this book as it was recommend by my university lecturers/teachers to do so. There's a lot of info in this book heavily detailed too, good use diagrams, helpful glossary But with all this being said the book has a major flaw with its chapters. They seem to go on forever to the point where what your reading becomes so dull. Too much info for explanations that should be kept short and simple. Many chapter could have would make got straight to the point and then it would make it easier to learn from the book. Only other problem with this book is the price. Only 2 months after i bought its suddenly worth no more than 28 pounds which is annoying as i had to pay 42. For a book that can be so dull at times & only useful for 1 of my modules it sure does feel like a rip off. Not a book for quick revision but long term revision, from now on i will go back to shorter revision guides.

Ok book