Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE) | 9th Edition
V**V
Good Quality, Exactly what I ordered
It came in extremely handy for my exam preparation. The book is of good quality, and all pages were intact.
V**A
Must have for IMC students
Excellent book.. Valid even today.. Conceptually concise and very well explained with examples.
D**A
Good textbook and in good condition
Good book!!
V**R
Book is no doubt one of the best book for IMC and Ad
Book is no doubt one of the best book for IMC and Ad.Management but Indian edition is not having page quality. Book gives a look of local passbook.
B**M
It's HUGE
first of, it is HUGE.Secondly, I didn't read it yet but I did open and read the first 2 chapters and found it beyond my level of comprehension.I guess what I'm trying to say is that... I need to sometimes read the same thing twice or maybe thrice in this book to be able to fully grasp what it's trying to say.Gonna study it fully and keep this review updated.Toodles.
A**R
Few blank pages
Few pages (almost 5) are blank, first time such bad experience with Amazon, please be careful.
A**R
Five Stars
Only Indian print quality need to be impr
D**N
Ok product
Best deal with the seller to me and this item useful for me.
D**A
great book
I loved this book, it was filled so much useful information and gave me a better understanding of advertising in the real world. I recommend this book to and advertising or marketing major
A**Y
Buono
Il prodotto era in ottime condizioni come indicato. Sono soddisfatta sia della rapidità di consegna che delle condizioni del prodotto.
A**E
A Textbook that's Interesting
I got the Kindle "rented" version for 3 months - it's ridiculously priced to buy or to rent - obscene and they should be ashamed. That said - the book, while slow going, is absolutely fascinating. I would take this class again just to read the rest of the book that I missed!It's updated fairly regularly every couple years it seems - I recommend it. Oh, and say goodbye to your money $ka-ching!$$
D**D
One of the more easy reading textbooks I have ever read
I had to use this book for one of my business classes. One of the more easy reading textbooks I have ever read.
C**N
Excellent Tool!
I was never big into my marketing classes in business, but this book was an excellent tool with lots of clear and unique examples. I would recommend this textbook for marketing classes.
Trustpilot
2 weeks ago
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