About the Author JOHN COTTON is a serial entrepreneur, author, speaker and business strategist. In the last 27 years, he has founded six businesses in multiple niche industries. Serving more than 1,200 clients in 44 states, the collective increase in new revenue for these clients exceeds $400 million. In 2009, John founded Dental Team Performance after a happenstance encounter with his next-door neighbor--his dentist. DTP is dedicated to evaluating and executing the strategies that grow production for dental practices by focusing on the easiest and the fastest route to predictable, signi ficant sustainable production. In addition to DTP's exceptional results for their clients, the rm recently launched a division to train and develop quali fied professionals to serve dentists in specific areas throughout the USA.
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