Global Marketing Management

I can’t believe I’m reviewing a text book! But, this book provided a very good guide for my International Marketing class, for my MBA. I actually read most of the book!

This book is very informative, however it is quite plain in dull. I was a little disappointed considering that Peason does an excellent job with its other business textbooks like Operations Managment (Heizler) and Strategic Management (Fred R. David), which come with illustrative PowerPoints.First of al, other than the front page, the text inside has NO COLOR! It's just plain text and no gloassary of terms! They don't bold key terms and there's no glossary for students to check if they know these key terms (esp. for test since the profs use the test bank).In addition to the lack of illustrations, I felt that the cases could have come at the end of the chapter instead of these numerous side boxes which make the chapter even longer than it already is. I also felt that the the authors could have been more concise with their writing since were many run on sentences and a few typos. Of couse, no one is perfect, but if I'm gonna spend $300 for this book, I expect the best! This was the required text for my class, but perhaps the authors have improved with the 2014 edition that has the MyMarketingLab. My prof said that newer edition didn't have enough instructor resources so they chose this older edition instead.

Excellent book on this subject. Has a very good flow with many real time examples and cases

this book is very basic ...it is like principles of marketing with international examples and a few international new definitions

Completely ripped apart. I know this is a rental but come on!

got here in two days, wrong textbook, not the one in the picture advertised.