The Event Planner's Essential Guide To Balloons Paperback – December 24, 2013

Sandi knocked this one out of the park! She definitely delivered in spades on designs and event ideas. If you want a quick guide to "What the heck are we going to do for decorations" at you next event- this is it.I've been involved with heading up and running non-profit auctions for many years. With all the wall and ceiling restrictions most venues have, Sandi's suggestions and designs can give any group with any budget the tools to turn an empty room into a festive "gonna bid on everything" extravaganza.I've also seen webinars that have her backdrops in them, and it truly adds to the professionalism of the production.Get this book - perfect for business, church, wedding DJs, - all event planners. Great job Sandi!

I have seen some of Sandi's work in person and always admired how beautiful her event decor has been. When I bought her book I expected to see more of the same but was totally blown away by the creativity and diversity of Sandi's talent! Some of these designs are jaw dropping. And, if the creativity wasn't enough to impress, I was surprised at the depth of the industry, everything from law to culture. I have new respect for Sandi Masori and the balloon industry. It is a must-read for anyone in the event industry as well as those who hire these fine folks.

It's a very good look into an array of possible situations. I read it in one sitting. Then I attended a balloon decorating class and the book information and information in my class complimented each other perfectly. If I had not read the book prior I would not have been able to ask even more in depth questions. The only reason for 4 stars and not 5 is due to the typos. I'd suggest the author re-produce the same material but correct the typing errors.

Don’t get me wrong it’s a good book informative but a little boring. I would’ve like to see more pictures, more how to’s maybe. The videos on YouTube are great not mad I purchased but don’t need it. I could’ve wrote that…… okay maybe I couldn’t have. Lol

Sandi Masori helps exhibitors inflate their profits at trade shows by explaining to them ways that they can make their booths not only stand out, but become a center of attraction. The balloon sculptures pictured within are quite creative. Along with fellow balloon artists whom she interviews, the author shows the kinds of sculptured balloon displays that will brighten a wedding, a bar mitzvah, a gala, birthday, quinceanera, sweet 16 party, corporate opening -- in fact any kind of event.

Sandi did a great job of putting together information from herself and peers! It is amazing to read the stories and see the beautiful pictures, I am a ventriloquist and I use balloon twisting in my show, so this book gave me a few ideas and gave me respect for people who do these events, I also learned that tiny details matter. Great job Sandi!Author Robin Bremer 42 Hints For a Fun & Successful Convention

This book sets a new benchmark for balloon users and artists alike. Hear from professionals about what makes a great balloon event happen and what pitfalls to avoid. This book is a must have if you take your balloons seriously and want to take your business to the next level. I love this book with it's advice and pictures of amazing elegant balloon creations.

This book offers a lot of great information laid out in an easy to understand engaging manner. I have a large screen device, so the pictures were perfectly clear, but they were good enough for me to see most details.It's almost 250 pages of information. There are a few mechanical issues with the writing, but all in all it's an impressive read.I'm absolutely certain it will improve my skills, my knowledgebase, and my business