KATIVABrazilian Straightening Kit, 12 Weeks of Home Use Professional Straightening, with Organic Argan Oil, Shea Butter, Keratin & Amino Acids, for Straighter, Softer and Shinier Hair, All Hair Types

I'm so sad I didn't get a before/after picture because BABES this stuff is for real!! Long story short I've been fighting frizzy, damaged hair and couldn't afford the salon treatment above my already expensive color-treated hair so I gave this a shot after seeing some of the great reviews and guys, THEY DO NOT LIE!!Let's start with the cons (there are a few, but well worth bearing through):-This process is time consuming if done right, and requires following the included directions closely - avoid using the ones found on the side of the box as there is more to it. The whole process took me about 2 hours to complete. I have coarse, mixed curly + wavy + frizzy, long, but thin hair and didn't even use all of the activator to fully cover my strands. (That last part was more of a pro for me!)-It is messy and smelly when blow drying!! I expected the mess (similar to dying my hair at home, but creme is a bit thicker) however the smell was strong in my tiny bathroom so I kept fans on and gave myself breathing breaks when needed.-Definitely avoid the activator touching your skin because it did burn. A bit more so than when I dye my hair and I get itchy. This stuff was no joke on the skin so keep it clean. I suggest a towel on the back of your neck.-Having to blowdry my hair with this stuff on was craaazy. I thought I would never get it dry enough to use the straightener but trust that you will because heat is crucial for this to work to its best so take the time. I believe this will also help it last longer too, so totally worth it.The Pro's:-I'm soo glad I took the time to use heat on my hair as much as possible (with blow drying + straightening multiple times over) because I feel that was the key to getting this awesome miracle to kick in. When I mean straightening, I mean going over strands more times than I normally would and at a higher temp.-After the final hair wash, I used only a blow dryer and HOLY COW - it straightened so much faster and with 90% less frizz (if not more?!) than normal. I debated letting it air dry but heard that it helps to continue to use heat on your hair a few days after. It truly is a night and day difference but am super curious to see how well this works once I discontinue blow drying.-My hair feels super soft and there is a shine and slickness to is that would usually take me more time to acquire. My god have I mentioned how amazing this made my hair look??? I can't stop touching it!So to close out this review, If you are tempted to get this, DO IT and DO IT RIGHT!! You won't be sorry and have that much more money in your wallet. I'm certain I will be buying more of this stuff in the future.

I have used several relaxers in my life, they all cause some damage and don't ever work well. Not this product!!! It has left my hair silky soft and flat iron straight. I love how my hair feels, looks and definitely will use again. Let's see how long it last. 😊(Excuse my bed head, but it goes to show how well it works if this is waking up and not brushing my hair. It'd normally be a crazy rat nest)NOTE: does pull out color from you hair. Recommend doing before you recolor your hair.

This product was easier to use than I expected and I'm very happy with the results! Definitely beats shelling out hundreds of dollars in a salon! Overall it took me a little under 2 hours to do, and that was with taking breaks. The hardest part was blowdrying my hair completely dry after applying the straightening mask - it takes forever to get all that cream in your hair to be completely dry, but the other steps were easy. Hopefully it lasts the full 12 weeks they claim!

I helped my 14-year-old use this Straightening Kit, and WOW—the results were even better than our usual Keratin treatments! 😍✨Why We’re Obsessed:✔ Smoother, Shinier, Softer Hair – Her hair went from frizzy to silky-smooth, and the shine? Next level. It looks healthier, stronger, and way more manageable!✔ Lasts Longer Than Expected – We’re used to salon treatments that fade fast, but this held up beautifully, even after washing multiple times. 💁‍♀️✔ No Harsh Smell – Unlike some treatments that have you gasping for fresh air, this one was totally manageable! We had the bathroom fan on, but it wasn’t overwhelming. 🌬️✔ Easier Than We Thought – The instructions were straightforward, and while it took some time, it was so worth it. The final result looked like a professional salon job! This took a while to do only because my daughters hair is thick📸 We totally forgot to take before-and-after pics! But trust me—the difference was HUGE. She can now towel dry her hair and it's still straight! Not fuzzy!If you’re on the fence, just get it! It’s affordable, effective, and lasts longer than salon treatments. We’ll definitely be using this again!✅ 5/5 – Frizz-free, shiny, and totally worth it! ✨

This is a DYI at home Brazilian hair straightener. I did it and loved the way my hair turned out. I have gone to the salon to have this done and paid $300+. I save a few hundred dollar doing it at home. It does take a lot of time if you have long hair. My hair length is approx 18 inches long. From start to finish it took me 2-2.5 hours. You have got to wash your hair, put the solution on, let it sit for the time instructed, blow out, hot iron and wash, then blow out and iron again. Also, most importantly for this to last you need to use shampoo and conditioner with free of paraben sulfate. If you don’t your treatment won’t last at all. I will definitely buy this again and again!