Picador USA This is Not a T-Shirt: A Brand, a Culture, a Community - a Life in Streetwear

Bobby Hundreds is a fantastic storyteller, but he's sharing much more than the story of The Hundreds in this book. There are lessons on branding, company culture, starting a business, embracing your talent and developing your passion to make a living for yourself while building a community of like-minded people who are proud to support you (brands goals!). You'll love it if you're into fashion, "alternative" culture, communities... And you'll feel really heard if you were a teenager in the 90s and witnessed the beginning of the internet and street wear and ended up working in one of them. Super inspiring, empowering read.

The Hundreds is not the usual streetwear brand with an upward trajectory and a path to success from the start. Bobby Hundreds demonstrated to be an excellent writer in telling his own story, from screenprinting t-shirts in his flat to multiple stores worldwide and millions of dollars of revenue to growth stagnation to success again. This book tells you the story of an entrepreneur and how he made it in his own way, with clear insights and advice for your brand (and life in general). The book goes very fast thanks to the colloquial and direct tone.Definitely a must, either you are into streetwear or not

Brilliant company to use (BookDepository) even included a free bookmark.The book itself Is incredible. Brilliant story with a brilliant back drop of California to set the scenes. Truthfully honest and inspiring and I haven’t even finished it yet.

I never leave reviews, but this the most inspiring book I have ever read! Such an amazing story about how Bobby Hundreds Went from nothing to success and taking the readers on a journey and how The Hundreds became one of the most successful and well known brands in streetwear today, giving advice and experience on the ups and downs of his journey to making the brand what it is today! If you’re starting up a brand yourself, then this book has everything you need to know about how the fashion industry works! Definitely recommend!

not my taste but recipient was very pleased with gift