BOOSTS SHINE - Experience a glossy finish that turns heads.
UNISEX APPEAL - Perfect for anyone rocking grey, white, or light blonde.
SLEEK PACKAGING - Stylish design that looks great in any bathroom.
NOURISHING FORMULA - Protects and revitalizes your hair fiber.
NEUTRALIZE YELLOW TONES - Say goodbye to unwanted brassiness!
L’Oréal Professionnel Serie Expert Silver Shampoo is a 500ml liquid formula designed specifically for light blonde, grey, and white hair. It effectively neutralizes unwanted yellow tones while nourishing and protecting the hair fiber, leaving it soft and shiny. With its glossy and moisturizing properties, this unisex shampoo is a must-have for anyone looking to maintain their vibrant hair color.
Specifications
Manufacturer
Loreal Professionnel
Package dimensions
18.8 x 7.5 x 7.1 centimetres
Package Weight
0.56 Kilograms
Item dimensions L x W x H
6.7 x 6.7 x 21.6 centimetres
Item weight
0.53 Kilograms
Brand
L'Oréal Professionnel
Colour
silver
Country of Origin
France
Format
Liquid
Volume
500 Millilitres
Scent
Frame
Special features
Glossy, Moisturising
Target audience
unisex
Item model number
E2317902
Product Dimensions
6.7 x 6.7 x 21.6 cm; 530 g
ASIN
B071KWYBZZ
Have a Question? See What Others Asked
What conditioner do you recommend using with this shampoo?
The instructions aren't in english. how much do i use? how long do i leave in? how often should i use it? will it stain my shower?
Is this shampoo purple?
I have salt and pepper hair (mostly salt) and I get hi-lights every 2-3 months. Will this shampoo hurt my professional hi-lights?
Reviews
4.6
All from verified purchases
M**H
Brilliant
Just what I ordered and in such good timeThank you
G**U
The best shampoo for kill the yellow from the blonde hair
I tried a lot of this purple shampoos from the market…the cheap brands just make strange marks on the hair, without having a good effect on the hair. The purple shampoo from Maroccanoil it’s not drying the hair so much like the others but the effect on the yellow it’s not so powerful. The one from Kerastase ultra violet it’s amazing how change the yelp from the blonde hair, but it was drying to much my hair and my scalp. Once I was trying this purple shampoo from Loreal and it’s the best shot for my blonde hair. It’s makes my hair just perfect like colour, without drying my hair and make it like a brush. I just love this product. In the rest, I am using only Kerastase products for my hair, after I tried all of them.
M**A
Doesn't leave hair purple like the biggest competitor
I've used it regularly for few months. As stated in topic, the best thing about it that it doesn't leave hair purple if you leave it for bit too long like the cheap purple shampoo does. It makes my bleached hair lovely silver colour.It does dry my hair slightly but after using good conditioner this is not a big issue.If I don't use it for a week or so I use just that shampoo and leave it for about 3-4 minutes and result is amazing.For daily use in the shower I simply mix in my hand a little of this shampoo with ordinary shampoo and leave it on for 30 seconds or so and it keeps the silver colour nicely. This way it lasts longer as it is quite expensive.Will never go back to the cheap version of purple shampoo.
A**R
Excellent size bottle with pump for sliver/grey hair.
I’ve been using a different salon strength purple shampoo on my light blonde hair, which gave me grey hair with a slight pinkish/lilac hue. I am actually growing out my natural grey so wanted to blend my old dyed blonde better, but I could only use my purple shampoo on the blonde ends. This L’Oreal purple shampoo is for grey and white hair and having read the reviews via google on it I decided it was worth trying on both my grey and blonde hair. Well just one use and my salt and pepper hair is definitely brighter, more silvery - fab! However, my dyed blonde looks more brownish, with a slight orangey tinge (slight mind) my ends were looking ashy grey with the other purple shampoo. Hmmm, I will try it again and see if it improves or gets worse. I’ll update my review too. I will say it’s super in grey/silver hair but unless your hair is very light blonde any darker blonde in hair does look light brown, I was not expecting that. It did leave my hair soft and it smells nice, I used disposable gloves, there was no staining on me or my shower though it’s a bright purple. It lathers up well too. I used a regular conditioner after.
R**T
Keeps hair soft
Excellent product
S**K
Really works
Really takes away the yellow and long lasting great value
A**S
gets rid of brassy tones
I love this shampoo. It makes my hair soft, shiny and gets rid of the yellowing strands. After only using it once, the brassy colouring was already pretty much gone. I use it every other day, alternating it with my normal shampoo and it's worked well so far. I have experienced no staining or any other surprises, although my sister tried it and it stained her cuticles. It may just depend on your skin type but it has worked fine for me.
P**I
The pump doesn't work
I like the purple shampoo itself. It foams nicely and is gloriously purple. It did a great job of keeping my hair silver fox this morning removing any yellow tinges.The problem lies with the pump. We have all opened press soaps and shampoos by turning the nozzle. This one spins round and round without engaging ready to pump. I resorted to opening the bottle and tipping some out which was inefficient as I lost some product in the process as it spilled from the pump tube. It was most disappointing. I do hope it's a one off.
E**
Muy buen producto
Me encantó platina muy bonito las canas
D**R
Best silver enhancing shampoo ever!
I made a decision to not color my hair anymore (embrace my beautiful naturally curly hair and natural highlights) and I noticed in the last year, my hair has more silver than ever before but my previous black hair looked more brown, which was frustrating because it looked mousy and dull. This purple shampoo neutralizes any brassiness, making the dark hair look darker and richer and the silver hair brighter!Remember, purple neutralizes brassy gold tones. If you use a blue based shampoo, your hair will turn GREEN!This purple based shampoo is great and I also use Alberto VO5 Conditioning Hairdressing Gray or White or Silver Blonde Hair. I put the shampoo on my hair while it's dry, then add a little water and massage it in. Leave it on for about five minutes (be sure to get all your hair including your hairline), then rinse, rinse, rinse. This is more so for people with salt and pepper hair that is virgin hair and not treated with any chemicals. I imagine that people with whiter hair may not need to leave this on as long. I did not have any purple strands on my silver hairs. This shampoo did not stain my hands or nail polish but use gloves if you are concerned it may stain your skin. Use a dark towel because you will see the purple in the towel.This also works great on relaxed hair going silver gray or white.
L**O
Parfait.
J'ai de nombreux cheveux blancs depuis fort longtemps et actuellement ils le sont tous. J'utilise donc une fois par semaine un shampoing déjaunissant. J'avais commencé avec ce L'Oréal Silver qui était devenu assez cher et j'ai poursuivi depuis pas mal de temps avec un Dessanges qui est rendu dans la même gamme de prix. Ce flacon de 50 cl est particulièrement bien placé en prix et c'est ce qui m'a décidé à y revenir. Question efficacité, aucun problème. En posant 3 à 5 minutes, tout jaunissement est éliminé, sans laisser de reflet bleu ou violet. À noter que les fonctionnalités affichées pour le commentaire sont totalement ineptes.
D**I
I capelli sono morbidi e quelli bianchi luminosi e non ingialliscono, Ottimo il dosatore.
Utilizzo questo prodotto da tempo e quello che mi ha fatto scegliere questo formato è il dosatore che mi evita di utilizzare troppo prodotto . Lo shampoo è denso e di colore blu scuro tendente al violaceo. Basta una piccola applicazione, un bel massaggio sui capelli (io li porto corti ) e lasciarlo riposare pochi minuti, Il risultato è ottimo, i capelli bianchi diventano luminosi e non opachi e giallognoli.Al primo uso non eccedere con il prodotto perchè, a seconda del nostro capello, potrebbe essere assorbito in eccesso anche se a me non è mai successo e ricevo complimenti per la mia capigliatura bianca e grigia.Prezzo di € 15,95 (Febbraio 2020) minore di quello che ho trovato in una importante catena di prodotti per la pulizia e la cosmesi)
E**.
Excelente producto!!
Me encanto !queda el cabello de un color muy padre ! No maltrata el cabello
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
4 days ago
Vikram D.
The MOLLE sheath is of exceptional quality. Very happy with my purchase.
","image":["https://m.media-amazon.com/images/I/61W-wJXYS1L.jpg","https://m.media-amazon.com/images/I/7104Lq5klqL.jpg","https://m.media-amazon.com/images/I/61TcWHEFjaL.jpg","https://m.media-amazon.com/images/I/214eUXmHq-L.jpg","https://m.media-amazon.com/images/I/71rzMb2v76L.jpg"],"offers":{"@type":"Offer","priceCurrency":"UAH","price":"6681.63","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" shampoosandconditioners","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***H"},"datePublished":"Reviewed in the United Kingdom on 25 July 2024","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Brilliant\n \n","reviewBody":"Just what I ordered and in such good timeThank you"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"G***U"},"datePublished":"Reviewed in the United Kingdom on 7 April 2022","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n The best shampoo for kill the yellow from the blonde hair\n \n","reviewBody":"I tried a lot of this purple shampoos from the market…the cheap brands just make strange marks on the hair, without having a good effect on the hair. The purple shampoo from Maroccanoil it’s not drying the hair so much like the others but the effect on the yellow it’s not so powerful. The one from Kerastase ultra violet it’s amazing how change the yelp from the blonde hair, but it was drying to much my hair and my scalp. Once I was trying this purple shampoo from Loreal and it’s the best shot for my blonde hair. It’s makes my hair just perfect like colour, without drying my hair and make it like a brush. I just love this product. In the rest, I am using only Kerastase products for my hair, after I tried all of them."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"Reviewed in the United Kingdom on 2 March 2019","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Doesn't leave hair purple like the biggest competitor\n \n","reviewBody":"I've used it regularly for few months. As stated in topic, the best thing about it that it doesn't leave hair purple if you leave it for bit too long like the cheap purple shampoo does. It makes my bleached hair lovely silver colour.It does dry my hair slightly but after using good conditioner this is not a big issue.If I don't use it for a week or so I use just that shampoo and leave it for about 3-4 minutes and result is amazing.For daily use in the shower I simply mix in my hand a little of this shampoo with ordinary shampoo and leave it on for 30 seconds or so and it keeps the silver colour nicely. This way it lasts longer as it is quite expensive.Will never go back to the cheap version of purple shampoo."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"Reviewed in the United Kingdom on 30 January 2019","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Excellent size bottle with pump for sliver/grey hair.\n \n","reviewBody":"I’ve been using a different salon strength purple shampoo on my light blonde hair, which gave me grey hair with a slight pinkish/lilac hue. I am actually growing out my natural grey so wanted to blend my old dyed blonde better, but I could only use my purple shampoo on the blonde ends. This L’Oreal purple shampoo is for grey and white hair and having read the reviews via google on it I decided it was worth trying on both my grey and blonde hair. Well just one use and my salt and pepper hair is definitely brighter, more silvery - fab! However, my dyed blonde looks more brownish, with a slight orangey tinge (slight mind) my ends were looking ashy grey with the other purple shampoo. Hmmm, I will try it again and see if it improves or gets worse. I’ll update my review too. I will say it’s super in grey/silver hair but unless your hair is very light blonde any darker blonde in hair does look light brown, I was not expecting that. It did leave my hair soft and it smells nice, I used disposable gloves, there was no staining on me or my shower though it’s a bright purple. It lathers up well too. I used a regular conditioner after."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***T"},"datePublished":"Reviewed in the United Kingdom on 23 November 2023","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Keeps hair soft\n \n","reviewBody":"Excellent product"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***K"},"datePublished":"Reviewed in the United Kingdom on 5 January 2024","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Really works\n \n","reviewBody":"Really takes away the yellow and long lasting great value"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***S"},"datePublished":"Reviewed in the United Kingdom on 4 November 2019","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n gets rid of brassy tones\n \n","reviewBody":"I love this shampoo. It makes my hair soft, shiny and gets rid of the yellowing strands. After only using it once, the brassy colouring was already pretty much gone. I use it every other day, alternating it with my normal shampoo and it's worked well so far. I have experienced no staining or any other surprises, although my sister tried it and it stained her cuticles. It may just depend on your skin type but it has worked fine for me."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"P***I"},"datePublished":"Reviewed in the United Kingdom on 24 October 2021","name":"3.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n The pump doesn't work\n \n","reviewBody":"I like the purple shampoo itself. It foams nicely and is gloriously purple. It did a great job of keeping my hair silver fox this morning removing any yellow tinges.The problem lies with the pump. We have all opened press soaps and shampoos by turning the nozzle. This one spins round and round without engaging ready to pump. I resorted to opening the bottle and tipping some out which was inefficient as I lost some product in the process as it spilled from the pump tube. It was most disappointing. I do hope it's a one off."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E*** "},"datePublished":"Reviewed in Mexico on 29 April 2024","name":"\n\n\n\n\n\n\n\n \n Muy buen producto\n \n \n","reviewBody":"Me encantó platina muy bonito las canas"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***R"},"datePublished":"Reviewed in the United States on 14 January 2021","name":"\n\n\n\n\n\n\n\n \n \n Best silver enhancing shampoo ever!\n \n","reviewBody":"I made a decision to not color my hair anymore (embrace my beautiful naturally curly hair and natural highlights) and I noticed in the last year, my hair has more silver than ever before but my previous black hair looked more brown, which was frustrating because it looked mousy and dull. This purple shampoo neutralizes any brassiness, making the dark hair look darker and richer and the silver hair brighter!Remember, purple neutralizes brassy gold tones. If you use a blue based shampoo, your hair will turn GREEN!This purple based shampoo is great and I also use Alberto VO5 Conditioning Hairdressing Gray or White or Silver Blonde Hair. I put the shampoo on my hair while it's dry, then add a little water and massage it in. Leave it on for about five minutes (be sure to get all your hair including your hairline), then rinse, rinse, rinse. This is more so for people with salt and pepper hair that is virgin hair and not treated with any chemicals. I imagine that people with whiter hair may not need to leave this on as long. I did not have any purple strands on my silver hairs. This shampoo did not stain my hands or nail polish but use gloves if you are concerned it may stain your skin. Use a dark towel because you will see the purple in the towel.This also works great on relaxed hair going silver gray or white."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***O"},"datePublished":"Reviewed in France on 17 August 2020","name":"\n\n\n\n\n\n\n\n \n Parfait.\n \n \n","reviewBody":"J'ai de nombreux cheveux blancs depuis fort longtemps et actuellement ils le sont tous. J'utilise donc une fois par semaine un shampoing déjaunissant. J'avais commencé avec ce L'Oréal Silver qui était devenu assez cher et j'ai poursuivi depuis pas mal de temps avec un Dessanges qui est rendu dans la même gamme de prix. Ce flacon de 50 cl est particulièrement bien placé en prix et c'est ce qui m'a décidé à y revenir. Question efficacité, aucun problème. En posant 3 à 5 minutes, tout jaunissement est éliminé, sans laisser de reflet bleu ou violet. À noter que les fonctionnalités affichées pour le commentaire sont totalement ineptes."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***I"},"datePublished":"Reviewed in Italy on 9 February 2020","name":"\n\n\n\n\n\n\n\n \n I capelli sono morbidi e quelli bianchi luminosi e non ingialliscono, Ottimo il dosatore.\n \n \n","reviewBody":"Utilizzo questo prodotto da tempo e quello che mi ha fatto scegliere questo formato è il dosatore che mi evita di utilizzare troppo prodotto . Lo shampoo è denso e di colore blu scuro tendente al violaceo. Basta una piccola applicazione, un bel massaggio sui capelli (io li porto corti ) e lasciarlo riposare pochi minuti, Il risultato è ottimo, i capelli bianchi diventano luminosi e non opachi e giallognoli.Al primo uso non eccedere con il prodotto perchè, a seconda del nostro capello, potrebbe essere assorbito in eccesso anche se a me non è mai successo e ricevo complimenti per la mia capigliatura bianca e grigia.Prezzo di € 15,95 (Febbraio 2020) minore di quello che ho trovato in una importante catena di prodotti per la pulizia e la cosmesi)"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***."},"datePublished":"Reviewed in Mexico on 30 November 2023","name":"\n\n\n\n\n\n\n\n \n Excelente producto!!\n \n \n","reviewBody":"Me encanto !queda el cabello de un color muy padre ! No maltrata el cabello"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.769230769230769,"bestRating":5,"ratingCount":13}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What conditioner do you recommend using with this shampoo?","acceptedAnswer":{"@type":"Answer","text":"I use L'Oreal Total Repairs restoring conditioner. I only use the neutralizing shampoo about once every 2 weeks and use the Total repairs shampoo and conditioner about 2 or 3 times a week the rest of the time.\nMy white hair is in great shape."}},{"@type":"Question","name":"The instructions aren't in english. how much do i use? how long do i leave in? how often should i use it? will it stain my shower?","acceptedAnswer":{"@type":"Answer","text":"I read the other reviews reporting that this shampoo does not stain the shower. Mine did stain and it took bleach to get it out. Now I am more careful about rinsing away little droplets immediately."}},{"@type":"Question","name":"Is this shampoo purple?","acceptedAnswer":{"@type":"Answer","text":"Yes, it is purple."}},{"@type":"Question","name":"I have salt and pepper hair (mostly salt) and I get hi-lights every 2-3 months. Will this shampoo hurt my professional hi-lights?","acceptedAnswer":{"@type":"Answer","text":"I used this product to help me transition from salt and Pepper with Highlights to my natural salt and pepper. It kept the brassiness out of my highlights. I have not completely transitioned to my natural color. I have gotten more compliments on my hair color since using this product than ever before."}}]}]}
