COLOR WOWExtra Strength Dream Coat, powerful, ultra moisturizing, anti humidity treatment for extremely frizz prone hair; glassy smooth, straight + frizz resistant styles for up to 3-4 washes

I was sceptical to try yet another hair product so bought this small bottle given the price. I have just used it and it is exactly what is says on the tin .. ‘wow’. Normally if I blow dry my hair it looks like I have been dragged through a hedge backwards and need to use the straighteners to look presentable. This has made me look like I have just gone for a blow dry at the salon and I don’t need to use my straighteners. I haven’t seen if it lives up to staying on the hair for a couple of washes but I am definitely buying the bigger bottle!

Originally wished to return this product after trying my friends before it arrived. I felt it had damaged my hair as it was too strong and was also very sticky. Was refused a refund, due to alcohol in the product, so I was stuck with it. Tried it again a few days ago and was pleasantly surprised. Left it in for a couple of days, my hair wasn't sticky anymore and is sleak and frizz free 3 days later....Wow perfectly describes the product 😊

I have thick hair that goes frizzy as hell anytime humidity is above 50...which in the UK is a lot. Though this product won't keep it completely controlled, it makes your hair feel so soft and shiny.Would've be a 5 star but I've tried the non extra strength which does exactly the same job and it cheaper so go with that!

Amazing product. Where has this been all my life! Well worth the money and will definitely purchase again.

While this product does add a nice shine and helps shape my hair, it completely fails in the waterproof and anti-humidity department. I’ve tried all the recommended methods of application, but it’s not waterproof at all. My hair still frizzes in humid conditions, which is disappointing considering the claims made. It’s fine if you’re looking for temporary shine and smoothness, but don’t expect it to hold up in damp or rainy weather. Not worth the hype if you're after long-lasting, frizz-free results.

Burnt head despite being v careful as heats the hair shaft and scalp then burns.Hair frizzes as soon as weather damp, far worse than without product

Wow is amazing my hair dresser told me to get this an I am so pleased with this

I was really sceptical about using the wow range as heard and read lots of mixed reviews. I never use products on my hair as I have lots of very long fine coloured hair, and isn't good with any products i've tried and I've tried lots. So it tends to go a little frizzy with heat colour and sun damage. First use of the dreamcoat was an epic fail.. I clearly used too much, as it states spray each section... it was far too much. So I had to re wash my hair.. I put 1 extra spray on the ends (the most frizzy) and dried my hair as normal and WOW. It is unreal and 3 days later still looks smooth and fresh. My hair hasn't looked or felt like this in years. Definitely worth the money!