L'Oreal Excellence Age Perfect 10.13 Very Light Ivory Blonde Hair Dye

good colour - easy to apply, doesn't dry my hair out.

I was very nervous using this. I've grown my hair out to its natural white/grey/brown/blonde variegation over the last three years but it had become flyaway. I wanted to see if dye would 'weigh it down a little.I only left it on for 20 minutes and the colour is fab. It looks like £80 worth of highlights. I will leave it on for 30 minutes next time because my white hair hasn't taken as much as I'd like but it still looks natural because the white has taken a grey/blonde tone. It has definitely improved my hair condition and it looks thicker.I am a very happy customer.

The colour was bright and true to tve packaging colour. It was easy to apply and completely covered my grey doing the roots first and then tbe length as per the instructions. The added conditioner was lovely, smelled nice and left my hair soft. Would recommend and buy again.

Colour very good, have used it several times before. Good if someone can help, especially at the back of the head.

Unlike other hair colourants I've used, this came with a comb/brush applicator, which I found very useful. It was easy to apply and the colour is good, although is isn't as light as I thought it might be. The conditioner left my hair feeling soft and manageable. I will buy this again as long as the price stays competitive.

Shade 10.13 very light ivory blonde didn’t take evenly, and the bits that did looked a very strange colour. I’ve now used a different brand and my hair looks fine so I’ll avoid this one I’m afraid.

Love love love this colour .Easy to apply and good result . It’s a nice creamy blonde if your hair is the right shade to apply it to you can see a diagram on the back of the box of how it will take to several different shades of hair. I was very pleased with the end result as was scared it might be a bit too yellow. But it turned out a very nice creamy blonde.

Sadly I am very light blonde with a few greys and this product for it being a 10.13shade does not lift and lighten. Actually darkened my roots. Leaves hair in lovely condition though. The shade is definitely darker than box photo so glad I didn’t for the 9 shade. 10.13 is also still quite a warm shade for it being ashy.