Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

A very well researched and put together book about the two global giants of the footwear industry. Business tales rarely lends themselves to such great stories.

Great option for those who like sports history books

Great book started my fascination with brands and the legacy of sports brand.Swoosh tells a similar sort of story about Nike and I'd recommend that too.

Great product

Excellent book and excellent read, really recommended.

Great book

Great book, well written and a true "page turner" if you are interested in the sporting goods industry.

I bought this for my daughter as she was doing a history project. She loved it

"Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport" is a captivating journey into the history of two iconic sportswear brands. The narrative is not just well-written but masterfully weaves together the intricate story of the Dassler brothers and the founding of Adidas and Puma. The author's ability to bring to life the complexities of family dynamics and business rivalry is commendable. It's a fascinating exploration of the personal and professional elements that shaped the sportswear industry. If you have an interest in the history of iconic brands and the intricate relationships that drive them, "Sneaker Wars" is a compelling read. Highly recommended for its engaging storytelling and deep insights into the business of sport!

I bought this book to learn about the rivalry between Adidas and Puma but I got much much more.This is a history lesson about the business or commercialization of sport in general. How did the money involved in sports went from just pocket change to multiple of billions of dollars, as we know it now.This book in an intriguing way interweave the story of sport shoe manufacturers like adidas, puma, Nike, Reebok with the story of organized sporting events like Olympics and football world cups and later adds a few strings of fashion and leisure wear.This is a must read for all the sports buffs out there. You will know how things evolved over time. This is one fascinating read.

Un libro que se lee fácilmente

Great book, full of data and new knowledge on the Dassler family and Sports Marketing in general.

Very interesting and entertaining read. I learned a lot about the history of most of the omnipresent sports brands and the evolvement of sport sponsoring. The book covers many years and therefore picks certain events or circumstances to get more into detail with. Also seems to focus more on Adidas than on Puma. Nevertheless, I enjoyed it a lot.