Why did Johnson’s reformulate?

We are continually learning about babies’ specific skin care needs with much of the industry led baby skin care research coming from us! Now we

What age is the CottonTouch Collection best for?

Gentle enough for a newborn, our CottonTouch products are ultra-light and perfectly pH balanced to your newborn’s sensitive skin.

What does the Cotton ingredient do?

We blended cotton with our purposeful ingredients due to its absorption, breathability, and softness. The finely pressed cotton microfibers weave

What is the Johnson’s 2-Step Bath Time Routine?

1. Warm Bath: Use a wash with an enjoyable & light scent to clean your baby without drying baby's skin.

How do you ensure the safety and quality of your products?

We follow a 5-step Safety Process to ensure safe care for your babies.

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Description

🍼 Elevate your newborn’s bath ritual with cotton-soft care!

CLEAN CONSCIOUS - Free from parabens, phthalates, sulfates, and dyes for peace of mind
PURE COTTON COMFORT - Infused with real cotton for ultra-soft, moisturized skin
GENTLE YET EFFECTIVE - Clinically proven to cleanse newborn skin without irritation
NO TEARS NO WORRIES - Tear-free formula ensures happy bath times without eye irritation
SAFE FOR SENSITIVE SKIN - Hypoallergenic and pH-balanced for delicate baby skin

Johnson's CottonTouch Newborn Baby Body Wash & Shampoo is a 2-in-1 gentle cleanser made with real cotton, designed specifically for newborns’ delicate skin. This 13.6 fl. oz formula is sulfate- and paraben-free, hypoallergenic, pH-balanced, and clinically proven to be tear-free and safe for sensitive skin, providing a soft, clean, and irritation-free bath experience.

Reviews

A**R

Great product !

Smells great and is gentle and soft and perfect for my baby sensitive skin. You will enjoy it as it lathers easily and lathers nicely! It is a perfect product for newborn and beyond! It also lasts long for the price! So happy I purchased it and will continue in future .

20.07.2025

S**H

Smells amazing and keeps my baby’s skin so soft!

I absolutely love the Johnson’s Baby CottonTouch! The scent is so gentle and clean – it smells like a fresh baby cuddle. After bath time, my baby’s skin feels incredibly soft and smooth, and it never leaves any greasy or sticky residue.It’s super gentle on sensitive skin and perfect for newborns. I’ve been using it daily and always get compliments on how great my baby smells. It’s definitely become one of our bath time must-haves!Highly recommend for any parent looking for something light, soft, and soothing for their little one.

9.07.2025

S**A

My favorite scent!

Will always be my favorite scent baby soap! My son is almost 2 and I still will purchase this. It smells SOOO good! Seems to clean very well! Can never go wrong with Johnson and Johnson soap! Very moisturizing and good for sensitive skin!

29.08.2025

N**.

Gentle and Perfect for Newborns

Johnson’s Baby CottonTouch Wash & Shampoo is amazing—so gentle and soft on my newborn’s skin and hair. The no more tears formula really works; bath time is tear-free and calm. The 27.1 oz size lasts a long time and the scent is light and pleasant. Definitely my go-to baby wash!

6.08.2025

D**O

Soft scent, great if you’re sensitive

My cousin had this when I went to visit her. And I absolutely fell in love.! Very soft scent and pleasing, especially if you have allergies. I’ve also bought the lotion. And love it even more so than their lavender. I use it more for handwashing and sometimes in the shower. I have not tried it as a shampoo on myself. But the children seem to love it.

29.07.2025

D**K

Best lotion!!

LOVE the smell and makes your skin soooo soft! I got asked which lotion I use on my babies because their teacher wanted to get some for herself.

11.08.2025

E**D

Love the Smell and the Feel!

We used this with my first born back in 2019 and knew we had to have it for our newborn in 2025. It does not disappoint! The lotion is so light weight, not sticky or balmy, soft, and smells delicious!

1.08.2025

B**H

Smells Good..but

So I originally bought this for my brand-new baby, but I found it to be drying on his skin. I decided to not let it go to waste and just use it on myself as bodywash. So if you like smelling like a baby this is the way to go.

29.11.2024

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