Japan Hair Products - Fino Premium Touch penetration Essence Hair Mask 230g *AF27*

I was quite hesitant about this for a while until I decided to treat myself and try it out. The first thing I noticed was the outside of the container was a bit odd, however the product inside is quite silky and very pleasantly fragrant (a light but notable smell). I was concerned the product might weigh my hair down and ruin my loose curls but when I added it into my hair care routine (using the instructions in the reviews as guidelines for the product itself) I could immediately notice a change in the health of my hair. The curls were much more tamed and very well shaped. I do not notice any extra weight or oiliness. My hair is moisturized and beautiful. This product is a favorite for sure.I personally wash my hair 2-3 times a week so your routine may differ!My routine:Shampoo twiceFino conditioner from the ear lobe area down on thoroughly soaked hair, making sure to cover all of the hair.Do not use enough to where you can see the white conditioner, this is way too much.Wait 2-3 minutes while singing your obsession song of the day into the shampoo bottleRinse with lukewarm waterGive 1-2 minutesSeal conditioner into hair with cold waterGently squeeze extra water out of hairApply personal cremes and oils to hairAir dry with hair down

Make sure to leave this in your hair for at least a few minutes (5-10 minutes works best for me). Also, make sure to really get the mask massaged in there. I found that this mask really helped my hair become much softer and easier to work with almost as soon as I applied it.I've seen a lot of people debating on whether or not to get this hair mask or the Elizavecca CER 100 mask. I'm going to compare them here for you:Shipping: I've ordered the CER 100 mask twice and both times it was securely shipped and had no damage. When I got the package for the Fino hair mask, it had leaked and a fair amount of product was coated all over the jar which was annoying to clean up and a big waste.Effectiveness: For me, the Fino mask worked so much better than the CER 100 mask. I felt that I could feel a difference right after applying it and the texture was a lot easier to apply to more hair. I felt that I had to use more of the CER 100 mask to get coverage, which was very inefficient as the bottle is so tiny.Smell: Fino smells like chemicals. It's definitely not the most pleasant if you are super sensitive to chemical smells. CER 100 smells very nice and is not overly strong at all.Practicality: Overall, Fino is much more practical to use than CER 100, which is why I'll be purchasing it from now on. The CER 100 bottles are tiny and run out super fast. You have to cut them open to get all of the product out. Fino comes in a jar and comes with much more product. You can actually scoop out all of the product and it's just so much easier for showering. Also, Fino sells big refills so that you can go longer without having to buy them and you don't need to repurchase jars over and over again. CER 100 is just very inefficient when it comes to the small bottle size, no option for refills, and constant need for repurchase.

I have a lot of hair and I mean A LOT! It is coarse and curly and did I say a lot of it? This is by far one of the best products I have ever used... it is softer, more controllable and my guy said "Wow!" I recommend it, you dont need a bunch for it to work.

ugh i love this! i have thick asian hair but its so dry and crusty but when i used this it makes it shiny and light but still thick and healthy. smells amazinggggf

Smells nice!! Makes my hair soft, the more I use it the softer my hair gets. (I have straight but frizzy hair )

I've seen a lot of people use this product and seem to really like it so I decided to get it and I have wavy/curly hair and usually when I do a blowout or iron it my hair usually frizzes up and gets tangled but this product really did some magic it made my hair nice and shiny no tangles and no frizz 10/10

My hair feels so silky when I rinse this out. I have thick curly hair and this is my favorite conditioner.!

I have wavy thin hair and I loved this product! It smelled so nice, it has a fragrance that’s pretty strong so if you are sensitive to smells it may not be for you. I was looking more affordable hair masks and this one is perfect! For the size, you get a good amount of product for the price.I want to deduct one star only because I feel like mine could’ve been a return. The seal around seemed to be lifted and tampered with, the amazon tag looked like they tried to peel it off, oily residue on outside, and there was no seal inside. However, I was too excited to care. Maybe I just got an odd one but everything seemed to be okay.Don’t hesitate, buy it!!