Yes!: 50 Scientifically Proven Ways to Be Persuasive

I loved this book. Entertaining , Insightful and must read for all marketing and sales folks. Wont harm the others though. All you can say for this book is YES!

Content and the format of this book is very interesting. Short chapters, to the point with scientific analysis of causation and effect. Hard to stop reading from beginning to end.

Sure a good read ...but after the 34th secret seems a bit too dragging on the same secrets..but do read well conceptualised

Awsome book!!A must read.

This book was recommended by ET Wealth as one of the must reads, so i thought of buying it....but after reading it i was little bit disappointed.....it shares 50 examples of persuasion in different situations. Yes you can understand from those examples but some of them are little vague.

Great book, helped me a lot in self improvement

If You Are Interested In Making People Do What You Want Them To Do Then Just Buy This Book ! Period !This is NOT an anecdotal book . This is SCIENCE !Most people don t study human psychology or the science of influence . The presume that they understand ppl coz they ve been around ppl since birth . A bit like saying , I m a genius at nuclear physics coz I have billions of nuclei !Almost all strategies mentioned in this book are COUNTER INTUITIVE . Hence the chance of ppl discovering them on their own is very rareI have used many of these strategies in my life and have found them to be profoundly effective

good book with brief explanation for each topic

Ótimo livro!Leitura empolgante, com fácil linguagem e para quem está começando a ler persuasão, pode ser surpreendente pois mostra como coisas simples podem direcionar nossas tomadas de decisão.Cada capítulo expõe uma técnica/estratégia de persuasão, e o mais interessante, é que em cada capítulo tem experimentos que mostram como funcionam na prática.Recomendo a leitura!

fantastic book, shows you what impact science has on human...

This is a really good book, with practical examples... But sometimes the same concept is repeated more then twice.

I enjoyed it, as it was a good read and easy read. The book is organized in 50 "chapters", every chapter being 3 to 5 pages long. It starts with a question and at the end of the "chapter" you have an idea of what the answer may be.

Nettement moins ardu que "Petit traité de manipulation à l'usage des honnêtes gens" que je recommande vivement cependant, ce livre a des chapitres courts qui en rendent la lecture agréable et aisée. Le livre est bien écrit et bien documenté, une source de réflexion sur l'animal social que nous sommes !